Law Firm SEO and Internet Marketing Services

Internet marketing, SEO, website design, video creation, and content writing services for attorneys and law firms of all sizes.…everything you need to succeed online, and more.

You’ll get an analysis of your top competitor’s web tactics, a clear plan on how to outrank them, and a top-level SEO master to do the work and show you the results. – Tom Desmond

Website Design

We’re focused on converting visitors into retainers.
Our website design core services include: content management system creation, custom graphics, logo design, information architecture, site navigation, application/widget integration, slider design, layout design, and image consulting. Looks count, but to be truly successful online you need a website with razor sharp search engine optimization.

Search Engine Optimization

Gain the technical advantage.
These days SEO has become a blanket term for all Internet related marketing tasks, but we look at lawyer SEO as “the technical work” we do “in” your website that allows proper indexing with the search engines. Intense keyword research, quality content writing with correct keyword density and proximity, optimized meta tags and descriptions, title tags and H tags, internal linking, …and a handful of other technical components go into building every page of your website.

Content Writing

It’s based on in-dept research of your firm and your practice specialty.
If Content is King, then high caliber content is a royal flush. We create quality web pages, blog posts, articles, and press releases on a weekly basis to give your visitors and the search engines something to chew on. ApricotLaw offers the highest standard of SEO content written by professional NYC writers. Your weekly content will engage users and establish authority in your community while it simultaneously builds rank with the search engines and serves your SEO goals.

Link Building

Each quality link is a vote for your law firm in the eyes of the web.
The best way to raise your rankings, beat out your competitors, and receive the best leads is through continual link acquisition. You get 100% white-hat, manually approved, and permanent organic link development and fully transparent monthly reporting. The preferred methods for getting quality backlinks are article syndication, press release distribution, and guest blogging. We’ll get your approval on every bit of content before we share it with the web.

Local Marketing

Take advantage of hundreds of online directories and platforms. We set you up to win.
Google Places (Google Maps) listings populate the search engine results pages just above the organic listings. Our local law firm Internet marketing services employ a series of off-site strategies that improve your rank in these searches, giving you the edge over your competition. Note: there are 3 possible ways to be listed on the first page of Google. There’s organically, PPC, and Google places. Our services will use all three to build your local presence.

Pay-Per-Click

Targeted and measurable, the best way to reach your ROI goals.
A successful PPC campaign requires the developer’s full attention, constant evaluation, and ability to quickly adjust to new data. A poorly built or monitored PPC campaign can burn through thousands of dollars in a few days. ApricotLaw believes in staying present daily to maximize the impact of your Pay-Per-Click marketing to give you the greatest return on your investment. Our law firm PPC campaign service includes: extensive keyword research, competition analysis, account set up, ad creation, split testing, landing page creation and optimization, and reporting.

Video Marketing

Shot on location or in a studio, you’ll look great and be seen as the authority in your practice specialty.
This method of online marketing for law firms is becoming more and more important for increasing conversion rates, improving on-site optimization, and bringing in more relevent traffic. Video builds trust and shows that you are an authority in your practice specialty. Plus, video is great for organic SEO, because people tend to click on videos in the search engine results pages even if they are in a lower part of the page.

Social Media

Staying in the minds of your prospects is the best way to generate word of mouth business.
Although there are developers that do not recommend Facebook for lawyers, we can ramp up lead generation by building you a fan page, sharing your freshly written blog posts and videos, and helping you comment on current events in your industry. Staying in the mind’s of your fans is the best way to boost your word of mouth business. Your update/post/video can trigger a conversation with a prospect who needs your service.

Online Reputation Management

Your reputation is your most important asset.
The goal is to gain control of all top 10 search results for your name, the name of your firm, and possibly the names of the law firm partners. We will review the specifics of your lawyer reputation management campaign, and customize an approach to adhere to you or your firm’s standards across all levels. When we produce and publish quality and accurate content about you or our firm, and when the content is promoted into visibility in search engine rankings, it reduces the chance that someone will see the negative comments.